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The comparison of nuclear power image in media before and after Fukushima Daiici nuclear disaster.
Špátová, Veronika ; Novák, Arnošt (advisor) ; Hladík, Radim (referee)
This diploma thesis focuses on the changes in the media image of nuclear power in Ceska Televize, which is the only public television in Czech Republic. The study uses a quantitative research method, content analysis, to find out the changes of nuclear power representation in media and to compare changes of news construction mechanisms in the period of two years - one year before and one year after the Japanese nuclear power plant Fukushima Daiichi disaster. The accident started on 11th March 2011 and there is a short description of the situation in Japan at the beginning of the thesis. The theoretical part of thesis serves as an overview of basic information on principles of the media studies theory and mechanisms of news construction (work with information sources, the news value concept, agenda setting, the framing concept), which is also shown from the environmental point of view. The study also focuses on the nuclear power image in the socio-political field and there are some more information about the nuclear power development and status in Czech Republic. The analytical part of thesis examines the media attention to nuclear power, which was developed in the analysed period. The usage of mechanisms of news construction and the changes in nuclear power image in the news of Ceska Televize...
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Discourse Analysis of Representation of the Greek Crisis in Wall Street Journal
Ešnerová, Eva ; Šafařík, Petr (advisor) ; Kozák, Kryštof (referee)
This thesis analyzes media representation of Greek crisis in the Wall Street Journal at the time of parliamentary elections in Greece in June 2012. Using the method of critical discourse analysis the thesis characterizes the specific representation, while focusing on the representation of key actors, their relationships and the economic program called austerity. This thesis argues that the representation reflects the discourse of neoliberalism, it demonstrates that it legitimizes the austerity plan and it identifies the means of argumentation, on which the discourse draws.
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Cleavage politics and Europeanisation-induced transformation of the national political space - the case of the Czech Republic
Stahl, Cosimo ; Vykoukal, Jiří (advisor) ; Cibulková, Petra (referee) ; Hanley, Seán (referee)
Bibliographic note STAHL, C. (2014): Cleavage Politics and Europeanisation-induced transformation of the national political space - The Case of the Czech Republic, 94 p. Master thesis, Charles University, Faculty of Social Sciences, Institute of International Studies. Supervisor: doc. PhDr. Jiří Vykoukal, CSc. Abstract This research seeks to map the national political space and assess the prevailing cleavage patterns in the Czech Republic. Processes of globalisation and Europeanisation have left their imprint in Western Europe - splitting the electorate into winners and losers of globalisation and denationalisation. This demarcation vs. integration magnet is also relevant in the CEE region - altering and reshuffling the underlying structure of party competition and EU contestation. By employing quantitative content analysis of print media the prevailing issue and cleavage dimensions will be reconstructed both during early stages of democratic transition (1996 Parliamentary elections) and after the 2004-EU-enlargement (2010 elections). While the political discourse and politics in the 1990s are primarily structured by issues of economic transition and post-communist transformation (underlying the classical socio-economic cleavage between market and state), in 2010 also cultural and post-materialist political...
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Advertising within weekly publications in times of the economic crisis 2007-2011
Tůmová, Michala ; Vlasák, Zbyněk (advisor) ; Zápotocký, Jan (referee)
This bachelor thesis Advertising within weekly publications in times of the economic crisis 2007-2011 uses quantitative content method to figure out frequency of advertisement placed by economic subjects in weekly magazines Respekt, Reflex and Týden. Time range was set from June 2007 to June 2011. The goal of this thesis is to ascertain behavior of these economic subjects before the crisis, in it's early period until the half of it. Theoretical part brings the explanation of the cause of the financial crisis, explains relations between advertisement and media, describes the evolution of chosen periodicals and introduces readers to used research method. Empirical part presents and illustrates obtained data which leads to conclusions. The appraisal of the study helped to make clear conclusions that proves the impact of financial crisis on economical subjects.
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Advertising within weekly publications in times of the economic crisis 2007-2011
Tůmová, Michala ; Vlasák, Zbyněk (advisor) ; Zápotocký, Jan (referee)
This bachelor thesis Advertising within weekly publications in times of the economic crisis 2007-2011 uses quantitative content method to figure out frequency of advertisement placed by economic subjects in weekly magazines Respekt, Reflex and Týden. Time range was set from June 2007 to June 2011. The goal of this thesis is to ascertain behavior of these economic subjects before the crisis, in it's early period until the half of it. Theoretical part brings the explanation of the cause of the financial crisis, explains relations between advertisement and media, describes the evolution of chosen periodicals and introduces readers to used research method. Empirical part presents and illustrates obtained data which leads to conclusions. The appraisal of the study helped to make clear conclusions that proves the impact of financial crisis on economical subjects.
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Complex evaluation of company media reputation and its development
Evanová, Martina ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
Dissertation "Complex evaluation of a company media reputation and its development." focuses on topics of media reputation, media analysis and evaluation of communication activities. Against the existing theoretical background, its aim is to create, and verify the validity of, a new model for evaluation of media reputation of a firm. In line with the available academic works on the subject, the theoretical part of the dissertation defines the main concepts (reputation, media reputation, media content analysis), summarizes the main approaches to measuring the media reputation of organizations and describes their key advantages and disadvantages. The practical part contains a synthesis of the findings and proposes an integrated evaluation model, which reflects both the qualitative and quantitative criteria. Subsequently, the validity of the evaluation model and the applied individual approaches is verified through its application to the media performance of a particular enterprise, investment company Penta Investments in 2014. The application of the model to a specific case confirms that the proposed model is capable of measuring media reputation of a firm over a period of time and indicating deviations affecting the outcome, as well as evaluating the overall performance of communication targets of a...
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Main events happened in Plzeň in 1989 and their reflection in the local daily Pravda
Nová, Alena ; Suk, Pavel (advisor) ; Köpplová, Barbara (referee)
This diploma thesis strives to find an answer to the question of how the regional daily paper Pravda published by the West-Bohemian Regional Committee of KSČ in Pilsen informed about the principal events of the year 1989, namely the series of January demonstrations in the centre of Prague later called "Palach Week", about the Several Sentences Petition published in the midyear by Charter 77, about the demonstrations organized on the occasions of the 21 August 1968 and 28 October 1918 anniversaries, and about the "Velvet Revolution" that put an end to the more than 40-year reign of the Communist Party (KSČ) in Czechoslovakia. The thesis also ascertains to what extent the information provided by Pravda was distorted by the regime propaganda, and compares the approach of this daily paper to informing about the principal 1989 events with that of the central KSČ daily Rudé právo. The diploma thesis also describes the way of how the West-Bohemian Regional Committee of KSČ in Pilsen assessed the development of the political situation in the country in the year 1989 and how it controlled the Pravda daily paper. The theoretical part of the thesis familiarizes with the political and economic situation in Czechoslovakia in the 1980s and describes the relevant milestones in 1989. The thesis core part is the...
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Media image of migration in the Czech media
Wiesnet, Renata ; Šánová, Lucie (advisor) ; Romancov, Michael (referee)
This thesis aims to prove or disprove the hypothesis that the media (Mlada fronta DNES and Lidové noviny), owned by a group of MAFRA, creates the media image of a migratory crisis consistent with the preview of the owner Andrej Babis. This thesis examines articles in the newspapers using quantitative content analysis on this topic appearing between March- December 2015. The theoretical section consists of two chapters; first dealing with the media image and the design of the media mechanism and second, introducing the terminology of migration and migration policy. The Thesis also includes the contextual information, capturing and describing the European migration crisis on the basis of these findings and constructed in the design research. The analytical part incorporates knowledge of quantitative analysis and research positions A. Babis. The conclusion answers the research questions that are for the purpose of writing this paper. This work is based on the relevance of the topic and the possible transformation of attitudes of political parties in the coming elections. Keywords: Media representation, migration crisis, refugees, MAFRA, Babiš, migration, media content analysis, ANO 2011, elections, news values
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Cleavage politics and Europeanisation-induced transformation of the national political space - the case of the Czech Republic
Stahl, Cosimo ; Vykoukal, Jiří (advisor) ; Cibulková, Petra (referee) ; Hanley, Seán (referee)
Bibliographic note STAHL, C. (2014): Cleavage Politics and Europeanisation-induced transformation of the national political space - The Case of the Czech Republic, 94 p. Master thesis, Charles University, Faculty of Social Sciences, Institute of International Studies. Supervisor: doc. PhDr. Jiří Vykoukal, CSc. Abstract This research seeks to map the national political space and assess the prevailing cleavage patterns in the Czech Republic. Processes of globalisation and Europeanisation have left their imprint in Western Europe - splitting the electorate into winners and losers of globalisation and denationalisation. This demarcation vs. integration magnet is also relevant in the CEE region - altering and reshuffling the underlying structure of party competition and EU contestation. By employing quantitative content analysis of print media the prevailing issue and cleavage dimensions will be reconstructed both during early stages of democratic transition (1996 Parliamentary elections) and after the 2004-EU-enlargement (2010 elections). While the political discourse and politics in the 1990s are primarily structured by issues of economic transition and post-communist transformation (underlying the classical socio-economic cleavage between market and state), in 2010 also cultural and post-materialist political...
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The comparison of nuclear power image in media before and after Fukushima Daiici nuclear disaster.
Špátová, Veronika ; Novák, Arnošt (advisor) ; Hladík, Radim (referee)
This diploma thesis focuses on the changes in the media image of nuclear power in Ceska Televize, which is the only public television in Czech Republic. The study uses a quantitative research method, content analysis, to find out the changes of nuclear power representation in media and to compare changes of news construction mechanisms in the period of two years - one year before and one year after the Japanese nuclear power plant Fukushima Daiichi disaster. The accident started on 11th March 2011 and there is a short description of the situation in Japan at the beginning of the thesis. The theoretical part of thesis serves as an overview of basic information on principles of the media studies theory and mechanisms of news construction (work with information sources, the news value concept, agenda setting, the framing concept), which is also shown from the environmental point of view. The study also focuses on the nuclear power image in the socio-political field and there are some more information about the nuclear power development and status in Czech Republic. The analytical part of thesis examines the media attention to nuclear power, which was developed in the analysed period. The usage of mechanisms of news construction and the changes in nuclear power image in the news of Ceska Televize...
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